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Every time we take on a new web design project, we build with optimal search engine placement in mind and look at expected audience behavior to create an experience that best aligns with your goals and expectations. But, nobody knows exactly how your website will perform, or how visitors will respond to your website until it’s live. Once it’s live, we can collect massive amounts of data on click through rates, conversion rates, and user flows to adjust the design and message to best fit your needs.

This is why it’s so important to remember that your website is a long term investment and does not always immediately produce a significant ROI. The most beautifully designed website will attract a whopping 0 visitors per month if your SEO is lacking, and convert at an incredible 0% if your message is wrong (Yes, those are sarcastic remarks). You need to make sure you, or someone else, is monitoring these statistics to produce the highest possible return on investment.

Do You Have The Time?

Maybe you do, but we are more than happy to analyze your statistics and user flows to create a customized game plan guaranteed to optimize these stats. Without constant monitoring, your website will never reach its full potential. We look at search engine placement, bounce rates, conversion rates, and so much more, and meet with you on a weekly, or bi-weekly, basis to discuss and adjust.

Plan for the long haul

Obviously, it would be ideal if your newly designed website instantly appeared on top of Google, and sometimes this happens, but it typically takes a lot of planning, analysis, and updating to actually make this happen. Whether it’s with us or anyone of the other SEO companies in Springfield, understand that you need someone monitoring your traffic to ensure optimal revenue generated from your website.

So, when planning a budget for your website, you can expect to see a much higher ROI when spending a little less on the initial build and setting some funds aside for SEO, marketing, and maintenance. Contact us today and we’ll be happy to discuss the process in more detail and create a customized plan that best aligns with your goals.

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